Imagine having your very own Super Bowl ad. While your business may not be able to afford a Super Bowl commercial, you can still have stellar marketing. That’s right: top-notch marketing is affordable not just for giant corporations.
For marketing that works, you need to be aware of modern strategies and trends. Outdated advertising isn’t nearly as effective. Learn about current small business marketing trends by reading on.
Small Business Marketing Trends
It’s never too late to bolster your business’s social media presence. It’s also maybe never been this important to do so.
You need to be active not only on Facebook but also on Twitter and Instagram. A simple social media strategy is to share positive reviews. Another current trend is showing customer reviews on your website. Doing so can up your conversions by over 360%. Some software automatically aggregates reviews from all over the web and displays them on your site.
A key marketing focus these days is PPC campaigns. Paid Google ads provide social proof. Use your Google seller ratings to show off your overall star rating in advertisements.
Merely adding seller ratings to ads boosts the clickthrough rate by 17%. For Google seller ratings, you need at least a 3.5 overall star rating and at least 100 reviews received in the last 12 months in the country where you run ads.
Hip ‘n’ Trendy
You could even text your customers. How cool and casual is that?
Text messages have a 98% open rate. Customers now blow off promotional emails more than ever, but they love to text.
Use texting to send an appointment reminder, solicit a review, or spread the news about a sale. You should include an actionable call-to-action in the text.
Give webchat a try. Webchat’s a seamless, great feature for businesses. It’s more convenient than email and phone.
You’re much likelier to reach people via web chat than those methods. It’s convenient for customers, too.
Small businesses may think that they don’t have enough personnel to staff a webchat. They’re wrong.
You don’t need a complete webchat team. All you need is a solution that sends customers an automated message whenever they ask a question. Then a real, live team member can reply via their smartphone whenever they’re available to do so.
Finally, you need to respond to customer reviews. Doing so will increase your overall star rating.
It also develops loyalty with your customers because they’re left with a good impression. Responding bumps up your search engine ranking, too.
The Nature of the Biz
Small business marketing is important, to say the least. It could mean the difference between a profitable sales quarter or a bad one.
Your company doesn’t need a gigantic marketing budget to work some advertising magic. Some of the marketing methods with the highest return on investment are also the cheapest. Raise your business’ marketing game by contacting U.S. Small Business Marketer today.